Strayer University: Online Marketing Degrees – A Comprehensive Guide

Marketing has evolved from traditional print and television advertisements to a complex, data-driven, and highly strategic field. With the advent of the digital era, businesses increasingly rely on digital marketing, social media, and analytics to reach customers. Strayer University offers online marketing degrees to help aspiring marketers acquire the skills and knowledge necessary to succeed in this dynamic industry.

In this comprehensive guide, we will explore Strayer University’s online marketing programs, their curriculum, career opportunities, and how this degree can prepare students for the ever-changing landscape of marketing.

Overview of Strayer University

Strayer University is a private, for-profit institution of higher learning founded in 1892. With a long-standing commitment to adult learners, the university has tailored its programs to meet the needs of working professionals. Strayer offers both undergraduate and graduate degrees in various fields, with flexible online options that allow students to study at their own pace.

The university is accredited by the Middle States Commission on Higher Education (MSCHE), ensuring that it meets rigorous academic standards. Strayer’s online platform makes education accessible for students worldwide, and its focus on career-relevant skills ensures that graduates are prepared for the workforce.

Strayer University’s Online Marketing Degrees

Strayer University offers a variety of marketing programs, including bachelor’s and master’s degrees. These programs are designed to teach students the foundational skills of marketing, such as consumer behavior, advertising strategies, and data analysis, with an emphasis on digital marketing trends.

1. Bachelor of Science in Business Administration (BSBA) – Marketing

The Bachelor of Science in Business Administration (BSBA) with a concentration in marketing is one of Strayer’s most popular online programs. It is designed to provide students with a broad understanding of business principles while focusing on marketing strategies, digital marketing, and brand management.

Program Structure and Courses

The BSBA in Marketing consists of 40 courses (180 quarter credit hours), covering both general education and business-focused subjects. Some of the core marketing courses include:

• Introduction to Marketing: This course introduces students to the basic principles of marketing, including market research, segmentation, targeting, and positioning.
• Consumer Behavior: Students explore how consumers make purchasing decisions and how marketers can influence these decisions.
• Digital Marketing: This course focuses on using digital platforms such as social media, search engines, and email campaigns to reach and engage customers.
• Advertising and Promotions: Students learn how to create compelling advertising campaigns and measure their effectiveness.

In addition to these core courses, students also complete general business courses, including finance, management, and business ethics, which provide a well-rounded business education.

Capstone Project

The program culminates in a capstone project, where students apply what they have learned in real-world business scenarios. This project helps students develop practical marketing strategies, often in collaboration with real businesses, ensuring they graduate with hands-on experience.

2. Master of Business Administration (MBA) – Digital Marketing

For students looking to advance their careers in marketing, Strayer offers an online MBA with a concentration in Digital Marketing. This graduate program is designed for individuals with prior business experience or education who want to gain specialized skills in digital marketing.

Program Structure and Courses

The MBA in Digital Marketing at Strayer consists of 12 courses (54 quarter credit hours). The program emphasizes leadership, strategic decision-making, and the latest digital marketing techniques. Key courses include:

• Strategic Marketing: Students learn how to develop and execute marketing strategies that align with organizational goals and market trends.
• Marketing Analytics: This course teaches students how to collect, analyze, and interpret marketing data to make informed decisions.
• Social Media Marketing: Students explore how to use platforms like Facebook, Twitter, and Instagram to build brand awareness and engage customers.
• Search Engine Optimization (SEO): This course covers techniques to improve website visibility and search engine rankings, driving more organic traffic to businesses.

The MBA program also includes general business courses such as financial management, leadership, and operations, which equip students with the knowledge needed to lead marketing teams and make strategic decisions.

MBA Capstone

Like the BSBA, the MBA program concludes with a capstone project that allows students to apply their knowledge in a practical business setting. This project is designed to simulate the challenges marketing professionals face, giving students valuable experience in problem-solving and strategic thinking.

3. Graduate Certificate in Digital Marketing

For those who already have a degree or are looking to gain specialized skills in digital marketing without committing to a full MBA program, Strayer offers a Graduate Certificate in Digital Marketing. This certificate program focuses on digital marketing strategies and analytics and can be completed in a shorter timeframe than a degree program.

Key Courses

The graduate certificate program includes courses such as:

• Digital Advertising: Students learn how to create and manage online advertising campaigns across platforms like Google Ads and Facebook.
• Content Marketing: This course covers strategies for creating and distributing valuable content that attracts and retains customers.
• Marketing Analytics: As in the MBA program, students are trained to use data to optimize marketing campaigns and measure their success.

The certificate can be completed in as few as three quarters, making it a great option for professionals looking to quickly upskill.

Career Opportunities for Marketing Graduates

Strayer University’s online marketing degrees open the door to a wide range of career opportunities. Marketing is a diverse field with roles available in various industries, including retail, technology, healthcare, and entertainment.

Graduates of Strayer’s marketing programs can pursue roles such as:

• Marketing Manager: Overseeing marketing campaigns, managing teams, and ensuring alignment with business goals.
• Digital Marketing Specialist: Focusing on online marketing strategies, including SEO, social media, and email marketing.
• Brand Manager: Managing the overall image and positioning of a company’s products or services.
• Market Research Analyst: Collecting and analyzing data to understand consumer behavior and inform marketing strategies.
• Advertising Executive: Creating and managing advertising campaigns across different media platforms.

The demand for marketing professionals is expected to continue growing, particularly in digital marketing. According to the U.S. Bureau of Labor Statistics, jobs for marketing managers are projected to grow by 10% from 2020 to 2030, faster than the average for all occupations.

Advantages of Strayer University’s Online Programs

Strayer University’s online marketing degrees offer several advantages that make them an attractive option for students, particularly those with busy schedules or existing careers.

1. Flexibility

Strayer’s online programs are designed with flexibility in mind. Students can access course materials and complete assignments at their own pace, making it easier for working professionals to balance their education with other responsibilities.

2. Career-Relevant Skills

The curriculum is aligned with current industry trends, ensuring that graduates have the skills employers are looking for. Whether it’s digital marketing, data analytics, or consumer behavior, Strayer’s programs provide practical, hands-on experience that prepares students for real-world challenges.

3. Supportive Learning Environment

Strayer offers a range of support services for online students, including academic advising, tutoring, and career counseling. The university also has a strong alumni network that can provide valuable connections and job opportunities.

4. Accreditation

As a regionally accredited institution, Strayer University meets high academic standards, giving students confidence that their degrees will be recognized by employers and other educational institutions.

Conclusion

Strayer University’s online marketing degrees offer a flexible and comprehensive education that prepares students for success in the competitive world of marketing. Whether pursuing a BSBA in Marketing, an MBA with a Digital Marketing concentration, or a Graduate Certificate in Digital Marketing, students will gain the knowledge and skills needed to thrive in this evolving field.

With career opportunities in areas such as digital marketing, advertising, brand management, and market research, Strayer graduates are well-equipped to meet the demands of today’s job market. If you’re looking for a flexible and career-focused way to advance your marketing career, Strayer University’s online marketing programs could be the right choice for you.